CLIENT: HealthRhythms
CHALLENGE: Realign an existing brand to signal a quantumn leap in mental health treatment. In early trials HealthRhythms detected mental health decompensation a week in advance—with close to 90% accuracy—using blind phone data. Currently in QUAL research to establish brand platform, strategy, positioning, newname and Identity.
TEAM: John Malcolmson/Brenda Smith/Martyn Tipping
CLIENT: Metropolis Books
CHALLENGE: Develop a mark that telegraphically communicates a sense of place and a connection to the iconic Metropolis Magazine masthead
TEAM: John Malcolmson
CLIENT: MedAvante
CHALLENGE: Pull a superb branding/design system by Method Design™ out of the fire. Blow it out to web presence and all touchpoints. Navigate the turbulent waters of a merger/aquisition. Provide strategic counsel.
CREATIVE TEAM: John Malcolmson, Method Design, MedAvante in-house team
