Hello there! I'm John Malcolmson.

I specialize in enearthing the core stories of brands, from startups to industry giants. Delving beyond the "what" to uncover the "why".

At the heart of every business plan, there’s an untapped creative opportunity, waiting to capture imaginations. My goal is to craft brand identities that customers and employees grow to love. 

With a background in design education, I view clients as co-creators; their insights, experiences, and aspirations become the authentic story. Combine this with customer research and deep market insights to yield strong product and brand differentiation, and a crytsal clear sense of purpose.

When I'm not shaping brands, you'll find me on the UWS of New York City, immersed in adventures with my wife and son. From indulging in cultural escapades to cycling the streets and serving up a game of tennis, our family is always on the move. 



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