Hi, I’m John Malcolmson.
Straddling between startups and established brands, I like to solve problems and figure out just why a brand is what it is. Knowing the “why” is key. Combine the “why” with a deep dive into audience/user and marketplace research, and you can energize and focus a creative team to produce ground-breaking work. My goal is branding that inspires customers and employees alike. I’m passionate about helping startups and mature companies alike build unique, smart, and durable branding and communication systems. I believe every business plan needs a core creative idea/belief, so it can communicate on an emotional level.
As a trained graphic designer and educator I’m fascinated by systems thinking, visual langauages and the communication process. I view clients as collaborators, deeply involved in the process, so that all of their knowledge, insight and inspiration becomes part of the story and creative product.
I currently live with my wife and son in the UWS, New York City. We’re a family of avid consumers of culture, travelers, tennis players and cyclists! Cheers.
Straddling between startups and established brands, I like to solve problems and figure out just why a brand is what it is. Knowing the “why” is key. Combine the “why” with a deep dive into audience/user and marketplace research, and you can energize and focus a creative team to produce ground-breaking work. My goal is branding that inspires customers and employees alike. I’m passionate about helping startups and mature companies alike build unique, smart, and durable branding and communication systems. I believe every business plan needs a core creative idea/belief, so it can communicate on an emotional level.
As a trained graphic designer and educator I’m fascinated by systems thinking, visual langauages and the communication process. I view clients as collaborators, deeply involved in the process, so that all of their knowledge, insight and inspiration becomes part of the story and creative product.
I currently live with my wife and son in the UWS, New York City. We’re a family of avid consumers of culture, travelers, tennis players and cyclists! Cheers.
