︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION
BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE.
CHALLENGE: Reposition and rebrand The Siesta Group, specialists in central nervous system clinical trials.
ANSWER: Through a process of research and diving deep into the the competitive landscape, we took TSG from “service provider” to the aspirational position of: “raising the bar in CNS trials”.
ANSWER: Through a process of research and diving deep into the the competitive landscape, we took TSG from “service provider” to the aspirational position of: “raising the bar in CNS trials”.
