︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION
BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE.
CHALLENGE: From Architecture to Ashes, the 2025 wildfires left the Sunset Mesa community in a state of crisis.
THE MISSION: Enable homeowners to rebuild high-efficiency, design-forward homes without exceeding insurance payouts.
THE IDEA: Design for all total collaboration. Working alongside Clive Wilkinson Architects and Comstock Homes, we developed an identity and a digital ecosystem that translates complex reconstruction into a clear, optimistic roadmap.
THE RESULT: A new horizon and a brand built on the idea of resilience. The Sunset Mesa identity pays homage to the unique spirit of the Pacific Coast communities, replacing the weight of rebuilding with a sense of clarity, efficiency, and renewed optimism.
Architectural project featured in NYT:
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VALUES: OPTIMISM, COLLECTIVE RESILIENCE, DESIGN FORWARD
SUPPORTING CONCEPTS: HUMAN, GROUNDED, PROTECTING
THE MISSION: Enable homeowners to rebuild high-efficiency, design-forward homes without exceeding insurance payouts.
THE IDEA: Design for all total collaboration. Working alongside Clive Wilkinson Architects and Comstock Homes, we developed an identity and a digital ecosystem that translates complex reconstruction into a clear, optimistic roadmap.
THE RESULT: A new horizon and a brand built on the idea of resilience. The Sunset Mesa identity pays homage to the unique spirit of the Pacific Coast communities, replacing the weight of rebuilding with a sense of clarity, efficiency, and renewed optimism.
Architectural project featured in NYT:
CREATIVE IDEA: SUNSET MESA, A NEW HORIZON
VALUES: OPTIMISM, COLLECTIVE RESILIENCE, DESIGN FORWARD
SUPPORTING CONCEPTS: HUMAN, GROUNDED, PROTECTING
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