︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION
BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE.
CLIENT: Robin Hood CHALLENGE: Branding and signage for an investors conference with swagger
ANSWER: Arena concert meets trading floor:
• Progressive and intelligent Rock (think Thom Yorke)
• Concert poster visual language
• Modern, clean, technological, connected to the real time, real world, vibrating, colorful, not drab
• Design-forward, future forward look and feel
• Visual reference to the target works for Robin Hood branding and the metaphor of being in the center of the financial universe
• Target can be interpreted through animation as a bullseye, a loudspeaker, a pulsing sonar, etc.
Creative Team: John Malcolmson/Bill Oberander/Lily McCullough