ANSWER: Arena concert meets trading floor:
• Progressive and intelligent Rock (think Thom Yorke)
• Concert poster visual language
• Modern, clean, technological, connected to the real time, real world, vibrating, colorful, not drab
• Design-forward, future forward look and feel
• Visual reference to the target works for Robin Hood branding and the metaphor of being in the center of the financial universe
• Target can be interpreted through animation as a bullseye, a loudspeaker, a pulsing sonar, etc.
Creative Team: John Malcolmson/Bill Oberander/Lily McCullough