︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION
BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE.
CLIENT: ReServe
CHALLENGE: From dusty to happening. Make this non-profit relevant to today's employers by re-positioning retirees as seasoned, continuing professionals. ANSWER: A vibrant rebrand and rethink of the user experience that enabled Reserve to become an energetic leader in the category
CREATIVE TEAM: John Malcolmson d&ad, Chris Meisner design, Copy/Strategy Emily Heyward. For RedAntler