CHALLENGE: From dusty to happening. Make this non-profit relevant to today's employers by re-positioning retirees as seasoned, continuing professionals. ANSWER: A vibrant rebrand and rethink of the user experience that enabled Reserve to become an energetic leader in the category.
CREATIVE TEAM: John Malcolmson d&ad, Chris Meisner design, Copy/Strategy Emily Heyward. For RedAntler.