︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION
BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE.
CLIENT: Litmus/Massey University
CHALLENGE: Create a brand and campaign for ONE DAY SCULPTURE, New Zealand's first nationwide series of temporary, public artworks by a cluster of local and international artists. ANSWER: The clock is running
CREATIVE TEAM: John Malcolmson d&ad, Nancy Nowacek design