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︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION


BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE. 
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John Malcolmson®
40% of adults suffer from mental illness, and 80% of the time their caregivers fail to notice deterioration. HealthRhythms can end this needless suffering through continuous, passive and objective mental health measurement via a patients smartphone. Using the science of circadian rhythms, HR’s app can spot the danger signs two weeks in advance with 88% accuracy. 

Interim Branding (pre-renaming project)











CLIENT: HealthRhythms
CHALLENGE: Realign an existing brand to signal a quantumn leap in mental health treatment. In early trials HealthRhythms detected mental health decompensation a week in advance—with close to 90% accuracy—using blind phone data. Next phase was to a B2C to B2B pivot. With research in hand we developed prototypes for a new brand platform, strategy, positioning, newname and Identity (in progress).
TEAM: John Malcolmson/Brenda Smith/Martyn Tipping
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© John malcolmson 2023