CHALLENGES: Launch the new fully customizable "Get" chair. Inject creativity into a yearly Valentines Day promotional push across new and traditional media. ANSWER: A Nike-ID-like chair builder app to allow over 1M options. A "workstyle" brochure demonstrating how the Get chair syncs with the modern office (chair as toolkit). A "golden ticket" promotion built off a storybook about two jetsetting product releases. Trade show booth design at Chicago's NEOCON exhibit.
CREATIVE TEAM: Simon Endres, Nancy Nowacek, John Malcolmson d&ad.