CHALLENGE: Exploratory to evolve the brand beyond its initial taste-test campaign and embody its image as the world's most popular super-premium vodka
ANSWER: Reinforce the French heritage and increase the level of sophistication. Communicate new flavored vodka iterations
CREATIVE TEAM: Fritz Westenberger ECD, John Malcolmson, Simon Endres d&ad, Andy Hall, Lesley Coleman strategy/copy writing, for Sugartown
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