CHALLENGE: Create a compelling nutraceutical brand that lets your fabulous be 4000% more fabulous. ANSWER: An Eboost repositioned away from functional benefits to a position of lifestyle savior. It's success is building — now available on Virgin flights, in W-Hotel rooms and dispensed from Ford model handbags.
CREATIVE TEAM: John Malcolmson, Simon Endres d&ad, Caren Petrosyan Design. Emily Heyward, JB Osborne strategy.