![](https://freight.cargo.site/t/original/i/92e4fa478c157c56793d7832f6fa97559ae5939f188849dbfd15bb45bb7b33da/dcdbf1301ef70a15f5164ef2569ba4fa_o.jpg)
![](https://freight.cargo.site/t/original/i/5f4d1def3992be29137840e828451ab2620772ed20e36e555ab32b6604eaa91e/DBoost_00003_o.jpg)
![](https://freight.cargo.site/t/original/i/68f52d1c54c1c91b6318b0c253f7d63c53ceedcafa61685f01ba1f7b48361d86/a34958efb0795fab99152857951c6a86_o.jpg)
![](https://freight.cargo.site/t/original/i/8d90083a74a234a3382c3a526d8c27da53b9a7d95a92009bde672887f132261b/29450adc69b7414ec6cd9a6f4dc77505_o.jpg)
![](https://freight.cargo.site/t/original/i/0eef980e91eb92f82603ee18e647ffa75011006985564cd1e5b5879a05d0dd20/6bbab0e52212587df49fbd234138f82b_o.jpg)
![](https://freight.cargo.site/t/original/i/16523e7ab2187e65326318d0079a40b5074ccaf462a519a4525934826948b81c/EBOOST-book-portfolio_IMG_1111-copy.jpg)
![](https://freight.cargo.site/t/original/i/9b4509536e40f7855c0965a76ef3636edf3a12d55c0b9424fa2993fcd5c7ff71/eboost-book.jpg)
CLIENT: Eboost
CHALLENGE: Create a compelling nutraceutical brand that lets your fabulous be 4000% more fabulous. ANSWER: An Eboost repositioned away from functional benefits to a position of lifestyle savior. It's success is building — now available on Virgin flights, in W-Hotel rooms and dispensed from Ford model handbags
CREATIVE TEAM: John Malcolmson, Simon Endres d&ad, Caren Petrosyan Design. Emily Heyward, JB Osborne strategy