︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION
BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE.
CLIENT: Cooper Hewitt National Design Museum
CHALLENGE: Enliven content and energize Pentagram’s design direction for the quarterly Design Journal.
ANSWER: Using an ultra day-glo green stock for the cover to activate the journal, and an intriguing macro shot of an LED wallpaper we created a piece that people wanted to pick up
CREATIVE TEAM: John Malcolmson, Pam Horn
