https://johnmalcolmson.com John Malcolmson Tue, 30 Sep 2025 13:36:44 +0000 https://johnmalcolmson.com en https://johnmalcolmson.com/J-P-Morgan-Private-Banking Tue, 10 Mar 2015 23:52:33 +0000 John Malcolmson https://johnmalcolmson.com/J-P-Morgan-Private-Banking <img width="798" height="1067" width_o="798" height_o="1067" data-src="https://freight.cargo.site/t/original/i/4b147196bb69a272f70e6abdd0d9fc41e5804242c2a0d4e642cb17e70011c391/Screen-Shot-2015-02-06-at-3.58.04-PM.png" data-mid="26837175" border="0" src="https://freight.cargo.site/w/798/i/4b147196bb69a272f70e6abdd0d9fc41e5804242c2a0d4e642cb17e70011c391/Screen-Shot-2015-02-06-at-3.58.04-PM.png" /> <img width="556" height="1189" width_o="556" height_o="1189" data-src="https://freight.cargo.site/t/original/i/43e17efd2247121a22fd023ddd7429f3565860050071ac8c3c011d30276ba7a7/Screen-Shot-2015-02-06-at-3.57.25-PM.png" data-mid="26837176" border="0" 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width_o="1794" height_o="1189" data-src="https://freight.cargo.site/t/original/i/8f4f00ac23f8d22a2045218732290206f9cb7973eb77e100a5402d1eab7b3d89/Screen-Shot-2015-02-06-at-3.55.34-PM.png" data-mid="26837182" border="0" src="https://freight.cargo.site/w/1000/i/8f4f00ac23f8d22a2045218732290206f9cb7973eb77e100a5402d1eab7b3d89/Screen-Shot-2015-02-06-at-3.55.34-PM.png" /> <img width="976" height="1186" width_o="976" height_o="1186" data-src="https://freight.cargo.site/t/original/i/7aeb6d2da587b81cb490f70a08e98a3ec8c4e1499cb7b62f0831a86194b782ec/Screen-Shot-2015-02-06-at-3.55.05-PM.png" data-mid="26837183" border="0" src="https://freight.cargo.site/w/976/i/7aeb6d2da587b81cb490f70a08e98a3ec8c4e1499cb7b62f0831a86194b782ec/Screen-Shot-2015-02-06-at-3.55.05-PM.png" /> <img width="1780" height="1194" width_o="1780" height_o="1194" data-src="https://freight.cargo.site/t/original/i/53f3aadd44a4b9f9b2dd8686bf587e92dd30000e0fc527e6c8b9517ecd4c2d12/Screen-Shot-2015-02-06-at-3.54.59-PM.png" data-mid="26837184" border="0" src="https://freight.cargo.site/w/1000/i/53f3aadd44a4b9f9b2dd8686bf587e92dd30000e0fc527e6c8b9517ecd4c2d12/Screen-Shot-2015-02-06-at-3.54.59-PM.png" /> <img width="1332" height="1061" width_o="1332" height_o="1061" data-src="https://freight.cargo.site/t/original/i/629aaa4587cc75df00ac30ab2966eaca1aeb80029756da86e60ab350c527d6e4/Screen-Shot-2015-02-06-at-3.54.31-PM.png" data-mid="26837185" border="0" src="https://freight.cargo.site/w/1000/i/629aaa4587cc75df00ac30ab2966eaca1aeb80029756da86e60ab350c527d6e4/Screen-Shot-2015-02-06-at-3.54.31-PM.png" /> https://johnmalcolmson.com/Robin-Hood-Investors-Conference Fri, 06 Feb 2015 20:30:08 +0000 John Malcolmson https://johnmalcolmson.com/Robin-Hood-Investors-Conference CLIENT: Robin Hood CHALLENGE: Branding/signage for an investors conference with swagger ANSWER: Arena concert meets trading floor:• Progressive and intelligent Rock• Concert poster visual languages• Connected to the real time, real world, vibrating, colorful• Target = Robin Hood "being in the center of the financial universe" — a bullseye, a loudspeaker, a sonar pulse. &nbsp; &nbsp; <img width="2659" height="1675" width_o="2659" height_o="1675" data-src="https://freight.cargo.site/t/original/i/f8035bb9d1cb3747c4c7494f05dba4d659d261d2d154971353967c8cf71d227a/Screenshot-2024-11-14-at-12.17.57AM.png" data-mid="222079072" border="0" src="https://freight.cargo.site/w/1000/i/f8035bb9d1cb3747c4c7494f05dba4d659d261d2d154971353967c8cf71d227a/Screenshot-2024-11-14-at-12.17.57AM.png" /> <img width="2304" height="1534" width_o="2304" height_o="1534" data-src="https://freight.cargo.site/t/original/i/7d39578472aa625601a85b2a86a5b349f4b0407e1483f92904889e36b502b667/CW2_9089_ed.JPG" data-mid="251626716" border="0" src="https://freight.cargo.site/w/1000/i/7d39578472aa625601a85b2a86a5b349f4b0407e1483f92904889e36b502b667/CW2_9089_ed.JPG" /> <img width="1820" height="1212" width_o="1820" height_o="1212" 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data-src="https://freight.cargo.site/t/original/i/aa0307b860e78f6107e74d391581de102303237c60ee21c5fe895f6615a1519f/IMG_9564_o.jpg" data-mid="26837188" border="0" src="https://freight.cargo.site/w/1000/i/aa0307b860e78f6107e74d391581de102303237c60ee21c5fe895f6615a1519f/IMG_9564_o.jpg" /> https://johnmalcolmson.com/The-Siesta-Group Thu, 28 Sep 2023 14:08:56 +0000 John Malcolmson https://johnmalcolmson.com/The-Siesta-Group CHALLENGE: Reposition and rebrand The Siesta Group, as the thought leader in central nervous system clinical trials. THE MISSION: Reveal why clients seek out the Siesta Group—they are at the cutting edge of sleep science and are constantly raising the bar in CNS signal detection. From biosignal to biomarker: Siesta sets the benchmark THE CREATIVE IDEA: FROM SIGNAL TO INSIGHT. Siesta is the leading pioneer in the measurement, analysis and interpretation of biosignals connected to the sleeping and waking brain, and physical activity. &nbsp; <img width="2561" height="1405" width_o="2561" height_o="1405" data-src="https://freight.cargo.site/t/original/i/7cdb5512be26137530eac5882da5a5cdf254965e4d24ee7dc1536b42d8244874/Screenshot-2025-05-02-at-5.50.08PM.png" data-mid="231895896" border="0" src="https://freight.cargo.site/w/1000/i/7cdb5512be26137530eac5882da5a5cdf254965e4d24ee7dc1536b42d8244874/Screenshot-2025-05-02-at-5.50.08PM.png" /> <img width="1840" height="1378" width_o="1840" height_o="1378" data-src="https://freight.cargo.site/t/original/i/1b6f4cdd6391ae2258acf051f8657dc1505ebdff61a05582276cff1630b0517f/SIESTA--signage-template-copy.png" data-mid="222407087" border="0" src="https://freight.cargo.site/w/1000/i/1b6f4cdd6391ae2258acf051f8657dc1505ebdff61a05582276cff1630b0517f/SIESTA--signage-template-copy.png" /> <img width="1579" height="1678" width_o="1579" 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data-src="https://freight.cargo.site/t/original/i/ec9e8975a535079ee6001d67cc91bb70a75f340f749bf1e7f5c9b8f391183dea/Wall-1480.jpg" data-mid="214556141" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/ec9e8975a535079ee6001d67cc91bb70a75f340f749bf1e7f5c9b8f391183dea/Wall-1480.jpg" /> <img width="1440" height="1861" width_o="1440" height_o="1861" data-src="https://freight.cargo.site/t/original/i/e03f2c5e34f8860a8bae39cecd01100d83a1aadbcc7eee6e45f2e388d2da22a0/Sign-1597_SMALLER-2.jpg" data-mid="222260879" border="0" src="https://freight.cargo.site/w/1000/i/e03f2c5e34f8860a8bae39cecd01100d83a1aadbcc7eee6e45f2e388d2da22a0/Sign-1597_SMALLER-2.jpg" /> <img width="1500" height="2248" width_o="1500" height_o="2248" data-src="https://freight.cargo.site/t/original/i/c53ac16438982f2df3e3f22fdea4dd641194d4e27376f5d131aaeb6bbdfa5a84/booklet2.jpg" data-mid="232743070" border="0" 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data-src="https://freight.cargo.site/t/original/i/4ed167d6285feca1ea780a05fbe1f79e6f1848d9c03bf03c6279ebb6166e4d17/Car-0960.png" data-mid="192163980" border="0" src="https://freight.cargo.site/w/1000/i/4ed167d6285feca1ea780a05fbe1f79e6f1848d9c03bf03c6279ebb6166e4d17/Car-0960.png" /><img width="2400" height="1423" width_o="2400" height_o="1423" data-src="https://freight.cargo.site/t/original/i/ae2f102d6e33a08d3e33ab9010b0cbbe977cbb6733be3a520ca06e47bc2bcdf7/Brand-ID-Images.png" data-mid="192163983" border="0" src="https://freight.cargo.site/w/1000/i/ae2f102d6e33a08d3e33ab9010b0cbbe977cbb6733be3a520ca06e47bc2bcdf7/Brand-ID-Images.png" /> <img width="5761" height="2882" width_o="5761" height_o="2882" data-src="https://freight.cargo.site/t/original/i/6c826dd94dc3e2d0eb0d73a4536334bac5258a28ac21e0b27c77a605ef2474af/Asset-42x.png" data-mid="231895121" border="0" src="https://freight.cargo.site/w/1000/i/6c826dd94dc3e2d0eb0d73a4536334bac5258a28ac21e0b27c77a605ef2474af/Asset-42x.png" /> https://johnmalcolmson.com/HealthRhythms Tue, 12 Sep 2023 20:07:38 +0000 John Malcolmson https://johnmalcolmson.com/HealthRhythms 40% of adults suffer from mental illness, and 80% of the time their caregivers fail to notice deterioration. HealthRhythms can end this needless suffering through continuous, passive and objective mental health measurement via a patients smartphone. Using the science of circadian rhythms, HR’s app can spot the danger signs two weeks in advance with 88% accuracy.&nbsp; Interim Branding (pre-renaming project) <img width="1293" height="840" width_o="1293" height_o="840" data-src="https://freight.cargo.site/t/original/i/84c76d5bd3792c3d048c8a70bb5fea659bc4c96598ada0a529b3d173a3c4a7a8/Screen-Shot-2021-11-23-at-11.59.51-AM.png" data-mid="190548526" border="0" src="https://freight.cargo.site/w/1000/i/84c76d5bd3792c3d048c8a70bb5fea659bc4c96598ada0a529b3d173a3c4a7a8/Screen-Shot-2021-11-23-at-11.59.51-AM.png" /> <img width="1300" height="840" width_o="1300" height_o="840" data-src="https://freight.cargo.site/t/original/i/c931ca885a819669f2d02f685c82cb0b106f9520559621060441afa1723dba2e/Screen-Shot-2021-11-23-at-1.42.18-PM.png" data-mid="190548525" border="0" src="https://freight.cargo.site/w/1000/i/c931ca885a819669f2d02f685c82cb0b106f9520559621060441afa1723dba2e/Screen-Shot-2021-11-23-at-1.42.18-PM.png" /> <img width="1300" height="840" width_o="1300" height_o="840" data-src="https://freight.cargo.site/t/original/i/9e2e692f33fb7c2a49b903296f511c3e2302bcb31e5f8a3a0298ab2c5a1d6dd4/HR-Symbol-page.png" data-mid="190548529" border="0" src="https://freight.cargo.site/w/1000/i/9e2e692f33fb7c2a49b903296f511c3e2302bcb31e5f8a3a0298ab2c5a1d6dd4/HR-Symbol-page.png" /> <img width="1955" height="1022" width_o="1955" height_o="1022" data-src="https://freight.cargo.site/t/original/i/3eb5de03963b54e1b729ffeb6269dc115fd4ac7af07b87d5a2facf2998c88a51/Screen-Shot-2021-11-23-at-10.55.52-AM.png" data-mid="190548527" border="0" src="https://freight.cargo.site/w/1000/i/3eb5de03963b54e1b729ffeb6269dc115fd4ac7af07b87d5a2facf2998c88a51/Screen-Shot-2021-11-23-at-10.55.52-AM.png" /> <img width="926" height="997" width_o="926" height_o="997" data-src="https://freight.cargo.site/t/original/i/4fe60fef8c270497e51dfbb56361b54d590dda6aff7f25b2e3bac7a80878b1e6/hr-website-front.png" data-mid="190548530" border="0" src="https://freight.cargo.site/w/926/i/4fe60fef8c270497e51dfbb56361b54d590dda6aff7f25b2e3bac7a80878b1e6/hr-website-front.png" /> <img width="2270" height="1297" width_o="2270" height_o="1297" data-src="https://freight.cargo.site/t/original/i/d15c44f95895c9755be9519bb06382c27a52f6f7ccb932169043184c7d0a13bf/Screen-Shot-2021-10-22-at-2.17.43-PM.png" data-mid="190548522" border="0" src="https://freight.cargo.site/w/1000/i/d15c44f95895c9755be9519bb06382c27a52f6f7ccb932169043184c7d0a13bf/Screen-Shot-2021-10-22-at-2.17.43-PM.png" /> <img width="2305" height="1298" width_o="2305" height_o="1298" data-src="https://freight.cargo.site/t/original/i/c70c0ea9dbd93358ffdac63acd0087875a19c936f50b6f6cd4f4d3313f7a86f2/Screen-Shot-2021-10-22-at-2.42.51-PM.png" data-mid="190548523" border="0" src="https://freight.cargo.site/w/1000/i/c70c0ea9dbd93358ffdac63acd0087875a19c936f50b6f6cd4f4d3313f7a86f2/Screen-Shot-2021-10-22-at-2.42.51-PM.png" /><img width="3116" height="1749" width_o="3116" height_o="1749" data-src="https://freight.cargo.site/t/original/i/bdad56e437224e93c93a5ca741f34a59d0e716e8bb2ecda01a724db8ba4f9593/1.png" data-mid="228747395" border="0" src="https://freight.cargo.site/w/1000/i/bdad56e437224e93c93a5ca741f34a59d0e716e8bb2ecda01a724db8ba4f9593/1.png" /><img width="3116" height="1751" width_o="3116" height_o="1751" data-src="https://freight.cargo.site/t/original/i/57309bde1649cb1279a6b0aa8a633575695a8265f09c25f9432bb07c2f2d5e84/4.png" data-mid="228747396" border="0" src="https://freight.cargo.site/w/1000/i/57309bde1649cb1279a6b0aa8a633575695a8265f09c25f9432bb07c2f2d5e84/4.png" /><img width="3114" height="1748" width_o="3114" height_o="1748" data-src="https://freight.cargo.site/t/original/i/acdbf88caa5de416c19a59f7942a079c18a382fd7a26a79c0d0e5c21e7173c8b/3.png" data-mid="228747397" border="0" src="https://freight.cargo.site/w/1000/i/acdbf88caa5de416c19a59f7942a079c18a382fd7a26a79c0d0e5c21e7173c8b/3.png" /><img width="3116" height="1747" width_o="3116" height_o="1747" data-src="https://freight.cargo.site/t/original/i/f2dffecc7ac66fe9dfda2db1ac59680534daff00c2ba4cac3032fcd1bda14629/-2.png" data-mid="228747398" border="0" src="https://freight.cargo.site/w/1000/i/f2dffecc7ac66fe9dfda2db1ac59680534daff00c2ba4cac3032fcd1bda14629/-2.png" /> CLIENT: HealthRhythmsCHALLENGE: Realign an existing brand to signal a quantumn leap in mental health treatment. In early trials HealthRhythms detected mental health decompensation a week in advance—with close to 90% accuracy—using blind phone data. Next phase was to a B2C to B2B pivot. With research in hand we developed prototypes for a new brand platform, strategy, positioning, newname and Identity (in progress).TEAM: John Malcolmson/Brenda Smith/Martyn Tipping https://johnmalcolmson.com/Collective-Design-Fair Sat, 22 Jun 2013 04:28:36 +0000 John Malcolmson https://johnmalcolmson.com/Collective-Design-Fair <img width="2442" height="1571" width_o="2442" height_o="1571" data-src="https://freight.cargo.site/t/original/i/e9d822f705e6e617668f77ac448d396c11c594bb8cb7c76d735c8dda31a266c2/collective-design-entrance.jpg" data-mid="224049108" border="0" src="https://freight.cargo.site/w/1000/i/e9d822f705e6e617668f77ac448d396c11c594bb8cb7c76d735c8dda31a266c2/collective-design-entrance.jpg" /> <img width="1072" height="1124" width_o="1072" height_o="1124" data-src="https://freight.cargo.site/t/original/i/9cf42d47bd91cc6e898e70cf27f0e8e82d374d67f941be29476a7a51910e9121/IMG_8910- _o.jpg" data-mid="26837280" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9cf42d47bd91cc6e898e70cf27f0e8e82d374d67f941be29476a7a51910e9121/IMG_8910- _o.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/25140dae70c890ea2751f61b39a5e363cfd1878c6b3951b7d4e2d440851410ba/Collective.1_Dana Barnes_2_o.jpg" data-mid="26837273" border="0" src="https://freight.cargo.site/w/1000/i/25140dae70c890ea2751f61b39a5e363cfd1878c6b3951b7d4e2d440851410ba/Collective.1_Dana Barnes_2_o.jpg" /><img width="1378" height="1767" width_o="1378" height_o="1767" data-src="https://freight.cargo.site/t/original/i/ac1b9dbe405108d26e4239613c6e34b98ddba1546a50c036731d963939d0c1bf/IPAD_collective-copy.png" data-mid="220730282" border="0" src="https://freight.cargo.site/w/1000/i/ac1b9dbe405108d26e4239613c6e34b98ddba1546a50c036731d963939d0c1bf/IPAD_collective-copy.png" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/ab3aa00ccaddd3b96309236487b4c627b2b3a8f3510d3865e350102abbdf5b2f/IMG_8757small_o.jpg" data-mid="26837274" border="0" src="https://freight.cargo.site/w/1000/i/ab3aa00ccaddd3b96309236487b4c627b2b3a8f3510d3865e350102abbdf5b2f/IMG_8757small_o.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/baf8c3befea9235ef9e7c1bce97e201957cf71c578fc7cbbd2a46659af4f018c/Collective_0600small_o.jpg" data-mid="26837275" border="0" src="https://freight.cargo.site/w/1000/i/baf8c3befea9235ef9e7c1bce97e201957cf71c578fc7cbbd2a46659af4f018c/Collective_0600small_o.jpg" /> <img width="670" height="894" width_o="670" height_o="894" data-src="https://freight.cargo.site/t/original/i/01fe2e71098defa392e887b1cc8699ae250a60846e4b796d2f8417d07e49c5b1/collective-press-kit-April26-7_o.jpg" data-mid="26837276" border="0" src="https://freight.cargo.site/w/670/i/01fe2e71098defa392e887b1cc8699ae250a60846e4b796d2f8417d07e49c5b1/collective-press-kit-April26-7_o.jpg" /><img width="1327" height="894" width_o="1327" height_o="894" data-src="https://freight.cargo.site/t/original/i/6a41ae8369e3727fa39c4a1950951cfd8e5da971814319265e1b2e48ff740930/cards_o.png" data-mid="26837278" border="0" src="https://freight.cargo.site/w/1000/i/6a41ae8369e3727fa39c4a1950951cfd8e5da971814319265e1b2e48ff740930/cards_o.png" /> CLIENT: Collective Design Fair CHALLENGE: Create a brand for the design fair that inspires and unites the design community. CREATIVE TEAM: John Malcolmson, Steven Learner, Helen Toomer d&amp;ad https://johnmalcolmson.com/Tasting-Table Mon, 07 Mar 2011 16:15:04 +0000 John Malcolmson https://johnmalcolmson.com/Tasting-Table <img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/8fe12ed2ddb6c288f77fc7b252ff920630f4113d50890ff6768ef3acad3b12ab/b2ff4c7ad8d7b6455a9ba91aeeaa56e1_o.jpg" data-mid="26837234" border="0" src="https://freight.cargo.site/w/846/i/8fe12ed2ddb6c288f77fc7b252ff920630f4113d50890ff6768ef3acad3b12ab/b2ff4c7ad8d7b6455a9ba91aeeaa56e1_o.jpg" /><img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/87be28ea0a466df56f4f379dcf5464d6a3867bb7902e2cb48feee3a842112b9e/94e567105b8a3c54b1e941a2b072a482_o.jpg" data-mid="26837231" border="0" src="https://freight.cargo.site/w/846/i/87be28ea0a466df56f4f379dcf5464d6a3867bb7902e2cb48feee3a842112b9e/94e567105b8a3c54b1e941a2b072a482_o.jpg" /><img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/5b106c9fb1c8c14e97fcb600dd854ae71d419cce114aa719f711eb4d44d0de95/59ad7017008334230aaa17b566319446_o.jpg" data-mid="26837230" border="0" src="https://freight.cargo.site/w/846/i/5b106c9fb1c8c14e97fcb600dd854ae71d419cce114aa719f711eb4d44d0de95/59ad7017008334230aaa17b566319446_o.jpg" /><img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/a6e316584991158dc2a9bc21c90ad7fd7d366d1d16cb02b8a71dcc8d753e2b7a/611a4d3229a81505c4357601cd848446_o.jpg" data-mid="26837232" border="0" src="https://freight.cargo.site/w/846/i/a6e316584991158dc2a9bc21c90ad7fd7d366d1d16cb02b8a71dcc8d753e2b7a/611a4d3229a81505c4357601cd848446_o.jpg" /> <img width="846" height="1031" width_o="846" height_o="1031" data-src="https://freight.cargo.site/t/original/i/cfc635c9ff69ecfcb0dfc144efd578835045a3e06cb12589379606021b4f0d7b/996b043e2efea90b8361a18b7c3f7e97_o.jpg" data-mid="26837233" border="0" src="https://freight.cargo.site/w/846/i/cfc635c9ff69ecfcb0dfc144efd578835045a3e06cb12589379606021b4f0d7b/996b043e2efea90b8361a18b7c3f7e97_o.jpg" /> <img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/2ac5e7ea4dcebc9f2c60d686e4519f0e205fb186e07b7021fe871b63c9e91898/be22379e59db00992c988c272db001d5_o.jpg" data-mid="26837236" border="0" src="https://freight.cargo.site/w/846/i/2ac5e7ea4dcebc9f2c60d686e4519f0e205fb186e07b7021fe871b63c9e91898/be22379e59db00992c988c272db001d5_o.jpg" /><img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/f844974e9904cd764f3ef1dc848004f2c630eaca369ccf37c0e1b90c2ecb6aa5/e8667140fb5e9d55c2f03ec8e0a12c2b_o.jpg" data-mid="26837237" border="0" src="https://freight.cargo.site/w/846/i/f844974e9904cd764f3ef1dc848004f2c630eaca369ccf37c0e1b90c2ecb6aa5/e8667140fb5e9d55c2f03ec8e0a12c2b_o.jpg" /><img width="846" height="613" width_o="846" height_o="613" data-src="https://freight.cargo.site/t/original/i/a57d9536a46ab2588ded218236c3a70e8cd2ada22734a2dfecda0ce72f614758/ec401061bcb26bf22176f72be99f4eb2_o.jpg" data-mid="26837238" border="0" src="https://freight.cargo.site/w/846/i/a57d9536a46ab2588ded218236c3a70e8cd2ada22734a2dfecda0ce72f614758/ec401061bcb26bf22176f72be99f4eb2_o.jpg" /> CLIENT: Tasting Table CHALLENGE: Launch a daily email about food culture and grow it into a platform for food enthusiasts. ANSWER: Take at a seat at our ever changing table&nbsp; CREATIVE TEAM: John Malcolmson/Simons Endres d&amp;ad, Lauren Sheldon, Meg paradise, Carren Petrosyan design https://johnmalcolmson.com/Grey-Goose Tue, 10 Mar 2015 23:52:46 +0000 John Malcolmson https://johnmalcolmson.com/Grey-Goose <img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/6bbfcc219c67358f1ffa587eda79e1a2d7a05f897869a8f23579d4bcc62e6ee2/GG new print 2-24_o.jpg" data-mid="26837370" border="0" src="https://freight.cargo.site/w/1000/i/6bbfcc219c67358f1ffa587eda79e1a2d7a05f897869a8f23579d4bcc62e6ee2/GG new print 2-24_o.jpg" /><img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/aaf7d9e18131e7e33f1e6c76f3997462e58d9711d66c59d527b22f2e44ab3502/GG new print 2-2_o.jpg" data-mid="26837367" border="0" src="https://freight.cargo.site/w/1000/i/aaf7d9e18131e7e33f1e6c76f3997462e58d9711d66c59d527b22f2e44ab3502/GG new print 2-2_o.jpg" /><img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/ad58375dc283785e0a3589c8eb842589cd975af0f6a102f742039b78813f6aba/GG new print 2-22_o.jpg" data-mid="26837368" border="0" src="https://freight.cargo.site/w/1000/i/ad58375dc283785e0a3589c8eb842589cd975af0f6a102f742039b78813f6aba/GG new print 2-22_o.jpg" /><img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/02da651e6d5b0a58eb727e0cf9bd020caa924655ce1894038ff2c37f2decf5bc/GG new print 2-23_o.jpg" data-mid="26837369" border="0" src="https://freight.cargo.site/w/1000/i/02da651e6d5b0a58eb727e0cf9bd020caa924655ce1894038ff2c37f2decf5bc/GG new print 2-23_o.jpg" /> CHALLENGE: Exploratory to evolve the brand beyond its initial taste-test campaign and embody its image as the world's most popular super-premium vodka ANSWER: Reinforce the French heritage and increase the level of sophistication. Communicate new flavored vodka iterations CREATIVE TEAM: Fritz Westenberger ECD, John Malcolmson, Simon Endres d&amp;ad, Andy Hall, Lesley Coleman strategy/copy writing, for Sugartown https://johnmalcolmson.com/Seaview-Sunset-Mesa Tue, 30 Sep 2025 13:36:44 +0000 John Malcolmson https://johnmalcolmson.com/Seaview-Sunset-Mesa &nbsp; &nbsp;&nbsp;CHALLENGE: From Architecture to Ashes, the 2025 wildfires left the Sunset Mesa community in a state of crisis. THE MISSION: Enable homeowners to rebuild high-efficiency, design-forward homes without exceeding insurance payouts. THE IDEA: Design for all total collaboration. Working alongside Clive Wilkinson Architects and Comstock Homes, we developed an identity and a digital ecosystem that translates complex reconstruction into a clear, optimistic roadmap. THE RESULT: A new horizon and a brand built on the idea of resilience. The Sunset Mesa identity pays homage to the unique spirit of the Pacific Coast communities, replacing the weight of rebuilding with a sense of clarity, efficiency, and renewed optimism. Architectural project featured in NYT: <img width="2143" height="1329" width_o="2143" height_o="1329" data-src="https://freight.cargo.site/t/original/i/0f403315de1a3a3e6f8352e6c476437c4694f69f32da5cd3bfd2e4958f85ad89/Screenshot-2026-04-16-at-4.28.19PM.png" data-mid="247295913" border="0" src="https://freight.cargo.site/w/1000/i/0f403315de1a3a3e6f8352e6c476437c4694f69f32da5cd3bfd2e4958f85ad89/Screenshot-2026-04-16-at-4.28.19PM.png" /> CREATIVE IDEA: SUNSET MESA, A NEW HORIZONVALUES: OPTIMISM, COLLECTIVE RESILIENCE, DESIGN FORWARDSUPPORTING CONCEPTS: HUMAN, GROUNDED, PROTECTING<img width="2500" height="1989" width_o="2500" height_o="1989" data-src="https://freight.cargo.site/t/original/i/7e3665fa7bfb0adb5617eb61601a59e5b30a3f39e73d3f144ecf81084237cce6/sketches.png" data-mid="241956305" border="0" src="https://freight.cargo.site/w/1000/i/7e3665fa7bfb0adb5617eb61601a59e5b30a3f39e73d3f144ecf81084237cce6/sketches.png" /> Guidelines: <img width="2212" height="1656" width_o="2212" height_o="1656" data-src="https://freight.cargo.site/t/original/i/7895ed92035505ef074c8be336d27cc4bf4cf4bc1450d559a225054a91afad7f/seaview.png" data-mid="247701561" border="0" src="https://freight.cargo.site/w/1000/i/7895ed92035505ef074c8be336d27cc4bf4cf4bc1450d559a225054a91afad7f/seaview.png" /> Website: <img width="1500" height="3726" width_o="1500" height_o="3726" data-src="https://freight.cargo.site/t/original/i/482fc0eea63ce3853c826ef926e0a20f6271c3675385cf8d8b699cfbd3d30355/sunset-mesa-site-50.png" data-mid="241952834" border="0" src="https://freight.cargo.site/w/1000/i/482fc0eea63ce3853c826ef926e0a20f6271c3675385cf8d8b699cfbd3d30355/sunset-mesa-site-50.png" /> <img width="1489" height="892" width_o="1489" height_o="892" data-src="https://freight.cargo.site/t/original/i/fff259cff82f4e9aa3951629602a5447983754d0d9458da2d48d9d55010efe8c/splash.png" data-mid="241952842" border="0" src="https://freight.cargo.site/w/1000/i/fff259cff82f4e9aa3951629602a5447983754d0d9458da2d48d9d55010efe8c/splash.png" /> Collateral:<img width="3134" height="1735" width_o="3134" height_o="1735" data-src="https://freight.cargo.site/t/original/i/fc91e78c8a72edf91a1b26bbf57b2daf181b3fad83d5ec3b81c28d99d3ae9a47/Combi_Seaview.png" data-mid="239374427" border="0" src="https://freight.cargo.site/w/1000/i/fc91e78c8a72edf91a1b26bbf57b2daf181b3fad83d5ec3b81c28d99d3ae9a47/Combi_Seaview.png" /><img width="1417" height="1775" width_o="1417" height_o="1775" data-src="https://freight.cargo.site/t/original/i/5742c69fc5313d1331a87434b2e84fa91b3e5986cee95c3ffd00d7d154179021/seaview-sweatshirt.png" data-mid="239374426" border="0" src="https://freight.cargo.site/w/1000/i/5742c69fc5313d1331a87434b2e84fa91b3e5986cee95c3ffd00d7d154179021/seaview-sweatshirt.png" /> https://johnmalcolmson.com/Metropolis-Books Wed, 24 Oct 2018 18:13:06 +0000 John Malcolmson https://johnmalcolmson.com/Metropolis-Books <img width="1391" height="1757" width_o="1391" height_o="1757" data-src="https://freight.cargo.site/t/original/i/54efaa137f105bc75ba40182fb03048095b5a98746ce3e87485e22f1e9dc869b/metropolis-books-identity-copy.png" data-mid="137574975" border="0" src="https://freight.cargo.site/w/1000/i/54efaa137f105bc75ba40182fb03048095b5a98746ce3e87485e22f1e9dc869b/metropolis-books-identity-copy.png" />CLIENT: Metropolis BooksCHALLENGE: Develop a mark that telegraphically communicates a sense of place and a connection to the iconic Metropolis Magazine mastheadTEAM: John Malcolmson https://johnmalcolmson.com/ReServe Fri, 06 Feb 2015 20:28:57 +0000 John Malcolmson https://johnmalcolmson.com/ReServe <img width="846" height="959" width_o="846" height_o="959" data-src="https://freight.cargo.site/t/original/i/4c0a7e976db176fb21994d0bf73141dda96a026fdc77e10ec32b3d8bc1449da6/8ee5771320f6ef7301b61a0693c5bdf6_o.jpg" data-mid="26837250" border="0" src="https://freight.cargo.site/w/846/i/4c0a7e976db176fb21994d0bf73141dda96a026fdc77e10ec32b3d8bc1449da6/8ee5771320f6ef7301b61a0693c5bdf6_o.jpg" /><img width="846" height="852" width_o="846" height_o="852" data-src="https://freight.cargo.site/t/original/i/7d40d060ef0938b5adc402f40d930357aad169e6580867f47ef3c62ced863275/ad92ba8d2401643e4486d75100a0b421_o.jpg" data-mid="26837251" border="0" src="https://freight.cargo.site/w/846/i/7d40d060ef0938b5adc402f40d930357aad169e6580867f47ef3c62ced863275/ad92ba8d2401643e4486d75100a0b421_o.jpg" /><img width="846" height="516" width_o="846" height_o="516" data-src="https://freight.cargo.site/t/original/i/7b9f1b395e10af6916c4c808558c7ebecddb519c64947ac5c19657e0b621d399/ec50ffd2bd252d80203a63d3dc4b4fd3_o.jpg" data-mid="26837252" border="0" src="https://freight.cargo.site/w/846/i/7b9f1b395e10af6916c4c808558c7ebecddb519c64947ac5c19657e0b621d399/ec50ffd2bd252d80203a63d3dc4b4fd3_o.jpg" /><img width="846" height="350" width_o="846" height_o="350" data-src="https://freight.cargo.site/t/original/i/54dc1fe06de20499191aa99e73d9a1a1f63b2d926251d864e6ec585eac5cb548/f490bd2276102238ed370f9f2d9c945a_o.jpg" data-mid="26837253" border="0" src="https://freight.cargo.site/w/846/i/54dc1fe06de20499191aa99e73d9a1a1f63b2d926251d864e6ec585eac5cb548/f490bd2276102238ed370f9f2d9c945a_o.jpg" /><img width="846" height="350" width_o="846" height_o="350" data-src="https://freight.cargo.site/t/original/i/50476b109996660f29a4091af51147158118a1d7ab6e14c52f74d55e1cd2194b/2ee6648968a4b726cee721c9ae2c3092_o.jpg" data-mid="26837249" border="0" src="https://freight.cargo.site/w/846/i/50476b109996660f29a4091af51147158118a1d7ab6e14c52f74d55e1cd2194b/2ee6648968a4b726cee721c9ae2c3092_o.jpg" /> CLIENT: ReServe CHALLENGE: From dusty to happening. Make this non-profit relevant to today's employers by re-positioning retirees as seasoned, continuing professionals. ANSWER: A vibrant rebrand and rethink of the user experience that enabled Reserve to become an energetic leader in the category CREATIVE TEAM: John Malcolmson d&amp;ad, Chris Meisner design, Copy/Strategy Emily Heyward. For RedAntler