https://johnmalcolmson.com John Malcolmson Tue, 30 Sep 2025 13:36:44 +0000 https://johnmalcolmson.com en https://johnmalcolmson.com/J-P-Morgan-Private-Banking Tue, 10 Mar 2015 23:52:33 +0000 John Malcolmson https://johnmalcolmson.com/J-P-Morgan-Private-Banking <img width="798" height="1067" width_o="798" height_o="1067" data-src="https://freight.cargo.site/t/original/i/4b147196bb69a272f70e6abdd0d9fc41e5804242c2a0d4e642cb17e70011c391/Screen-Shot-2015-02-06-at-3.58.04-PM.png" data-mid="26837175" border="0" src="https://freight.cargo.site/w/798/i/4b147196bb69a272f70e6abdd0d9fc41e5804242c2a0d4e642cb17e70011c391/Screen-Shot-2015-02-06-at-3.58.04-PM.png" /> <img width="556" height="1189" width_o="556" height_o="1189" data-src="https://freight.cargo.site/t/original/i/43e17efd2247121a22fd023ddd7429f3565860050071ac8c3c011d30276ba7a7/Screen-Shot-2015-02-06-at-3.57.25-PM.png" data-mid="26837176" border="0" 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data-mid="26837184" border="0" src="https://freight.cargo.site/w/1000/i/53f3aadd44a4b9f9b2dd8686bf587e92dd30000e0fc527e6c8b9517ecd4c2d12/Screen-Shot-2015-02-06-at-3.54.59-PM.png" /> <img width="1332" height="1061" width_o="1332" height_o="1061" data-src="https://freight.cargo.site/t/original/i/629aaa4587cc75df00ac30ab2966eaca1aeb80029756da86e60ab350c527d6e4/Screen-Shot-2015-02-06-at-3.54.31-PM.png" data-mid="26837185" border="0" src="https://freight.cargo.site/w/1000/i/629aaa4587cc75df00ac30ab2966eaca1aeb80029756da86e60ab350c527d6e4/Screen-Shot-2015-02-06-at-3.54.31-PM.png" /> https://johnmalcolmson.com/Robin-Hood-Investors-Conference Fri, 06 Feb 2015 20:30:08 +0000 John Malcolmson https://johnmalcolmson.com/Robin-Hood-Investors-Conference Robin Hood <img width="2659" height="1675" width_o="2659" height_o="1675" data-src="https://freight.cargo.site/t/original/i/f8035bb9d1cb3747c4c7494f05dba4d659d261d2d154971353967c8cf71d227a/Screenshot-2024-11-14-at-12.17.57AM.png" data-mid="222079072" 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data-src="https://freight.cargo.site/t/original/i/5da934fdfff311827e7fc38c457be7b3482e7516f5ed250a78a635d1ba1beec4/CW1_7158_ed_o.jpg" data-mid="26837197" border="0" src="https://freight.cargo.site/w/1000/i/5da934fdfff311827e7fc38c457be7b3482e7516f5ed250a78a635d1ba1beec4/CW1_7158_ed_o.jpg" />CLIENT: Robin Hood CHALLENGE: Branding and signage for an investors conference with swagger ANSWER: Arena concert meets trading floor:• Progressive and intelligent Rock (think Thom Yorke)• Concert poster visual language• Modern, clean, technological, connected to the real time, real world, vibrating, colorful, not drab• Design-forward, future forward look and feel• Visual reference to the target works for Robin Hood branding and the metaphor of being in the center of the financial universe• Target can be interpreted through animation as a bullseye, a loudspeaker, a pulsing sonar, etc. Creative Team: John Malcolmson/Bill Oberander/Lily McCullough https://johnmalcolmson.com/The-Siesta-Group Thu, 28 Sep 2023 14:08:56 +0000 John Malcolmson https://johnmalcolmson.com/The-Siesta-Group CHALLENGE: Reposition and rebrand The Siesta Group, as the thought leader in central nervous system clinical trials. THE MISSION: Reveal why clients seek out the Siesta Group—they are at the cutting edge of sleep science and are constantly raising the bar in CNS signal detection. From biosignal to biomarker: Siesta sets the benchmark THE CREATIVE IDEA: FROM SIGNAL TO INSIGHT. Siesta is the leading pioneer in the measurement, analysis and interpretation of biosignals connected to the sleeping and waking brain, and physical activity. &nbsp; <img width="2561" height="1405" width_o="2561" height_o="1405" data-src="https://freight.cargo.site/t/original/i/7cdb5512be26137530eac5882da5a5cdf254965e4d24ee7dc1536b42d8244874/Screenshot-2025-05-02-at-5.50.08PM.png" data-mid="231895896" border="0" src="https://freight.cargo.site/w/1000/i/7cdb5512be26137530eac5882da5a5cdf254965e4d24ee7dc1536b42d8244874/Screenshot-2025-05-02-at-5.50.08PM.png" /> <img width="1840" height="1378" width_o="1840" height_o="1378" data-src="https://freight.cargo.site/t/original/i/1b6f4cdd6391ae2258acf051f8657dc1505ebdff61a05582276cff1630b0517f/SIESTA--signage-template-copy.png" data-mid="222407087" border="0" src="https://freight.cargo.site/w/1000/i/1b6f4cdd6391ae2258acf051f8657dc1505ebdff61a05582276cff1630b0517f/SIESTA--signage-template-copy.png" /> <img width="1579" height="1678" width_o="1579" 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data-src="https://freight.cargo.site/t/original/i/ec9e8975a535079ee6001d67cc91bb70a75f340f749bf1e7f5c9b8f391183dea/Wall-1480.jpg" data-mid="214556141" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/ec9e8975a535079ee6001d67cc91bb70a75f340f749bf1e7f5c9b8f391183dea/Wall-1480.jpg" /> <img width="1440" height="1861" width_o="1440" height_o="1861" data-src="https://freight.cargo.site/t/original/i/e03f2c5e34f8860a8bae39cecd01100d83a1aadbcc7eee6e45f2e388d2da22a0/Sign-1597_SMALLER-2.jpg" data-mid="222260879" border="0" src="https://freight.cargo.site/w/1000/i/e03f2c5e34f8860a8bae39cecd01100d83a1aadbcc7eee6e45f2e388d2da22a0/Sign-1597_SMALLER-2.jpg" /> <img width="1500" height="2248" width_o="1500" height_o="2248" data-src="https://freight.cargo.site/t/original/i/c53ac16438982f2df3e3f22fdea4dd641194d4e27376f5d131aaeb6bbdfa5a84/booklet2.jpg" data-mid="232743070" border="0" 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data-src="https://freight.cargo.site/t/original/i/4ed167d6285feca1ea780a05fbe1f79e6f1848d9c03bf03c6279ebb6166e4d17/Car-0960.png" data-mid="192163980" border="0" src="https://freight.cargo.site/w/1000/i/4ed167d6285feca1ea780a05fbe1f79e6f1848d9c03bf03c6279ebb6166e4d17/Car-0960.png" /><img width="2400" height="1423" width_o="2400" height_o="1423" data-src="https://freight.cargo.site/t/original/i/ae2f102d6e33a08d3e33ab9010b0cbbe977cbb6733be3a520ca06e47bc2bcdf7/Brand-ID-Images.png" data-mid="192163983" border="0" src="https://freight.cargo.site/w/1000/i/ae2f102d6e33a08d3e33ab9010b0cbbe977cbb6733be3a520ca06e47bc2bcdf7/Brand-ID-Images.png" /> <img width="5761" height="2882" width_o="5761" height_o="2882" data-src="https://freight.cargo.site/t/original/i/6c826dd94dc3e2d0eb0d73a4536334bac5258a28ac21e0b27c77a605ef2474af/Asset-42x.png" data-mid="231895121" border="0" src="https://freight.cargo.site/w/1000/i/6c826dd94dc3e2d0eb0d73a4536334bac5258a28ac21e0b27c77a605ef2474af/Asset-42x.png" /> https://johnmalcolmson.com/HealthRhythms Tue, 12 Sep 2023 20:07:38 +0000 John Malcolmson https://johnmalcolmson.com/HealthRhythms 40% of adults suffer from mental illness, and 80% of the time their caregivers fail to notice deterioration. HealthRhythms can end this needless suffering through continuous, passive and objective mental health measurement via a patients smartphone. Using the science of circadian rhythms, HR’s app can spot the danger signs two weeks in advance with 88% accuracy.&nbsp; Interim Branding (pre-renaming project) <img width="1293" height="840" width_o="1293" height_o="840" data-src="https://freight.cargo.site/t/original/i/84c76d5bd3792c3d048c8a70bb5fea659bc4c96598ada0a529b3d173a3c4a7a8/Screen-Shot-2021-11-23-at-11.59.51-AM.png" data-mid="190548526" border="0" src="https://freight.cargo.site/w/1000/i/84c76d5bd3792c3d048c8a70bb5fea659bc4c96598ada0a529b3d173a3c4a7a8/Screen-Shot-2021-11-23-at-11.59.51-AM.png" /> <img width="1300" height="840" width_o="1300" height_o="840" data-src="https://freight.cargo.site/t/original/i/c931ca885a819669f2d02f685c82cb0b106f9520559621060441afa1723dba2e/Screen-Shot-2021-11-23-at-1.42.18-PM.png" data-mid="190548525" border="0" src="https://freight.cargo.site/w/1000/i/c931ca885a819669f2d02f685c82cb0b106f9520559621060441afa1723dba2e/Screen-Shot-2021-11-23-at-1.42.18-PM.png" /> <img width="1300" height="840" width_o="1300" height_o="840" data-src="https://freight.cargo.site/t/original/i/9e2e692f33fb7c2a49b903296f511c3e2302bcb31e5f8a3a0298ab2c5a1d6dd4/HR-Symbol-page.png" data-mid="190548529" border="0" src="https://freight.cargo.site/w/1000/i/9e2e692f33fb7c2a49b903296f511c3e2302bcb31e5f8a3a0298ab2c5a1d6dd4/HR-Symbol-page.png" /> <img width="1955" height="1022" width_o="1955" height_o="1022" data-src="https://freight.cargo.site/t/original/i/3eb5de03963b54e1b729ffeb6269dc115fd4ac7af07b87d5a2facf2998c88a51/Screen-Shot-2021-11-23-at-10.55.52-AM.png" data-mid="190548527" border="0" src="https://freight.cargo.site/w/1000/i/3eb5de03963b54e1b729ffeb6269dc115fd4ac7af07b87d5a2facf2998c88a51/Screen-Shot-2021-11-23-at-10.55.52-AM.png" /> <img width="926" height="997" width_o="926" height_o="997" data-src="https://freight.cargo.site/t/original/i/4fe60fef8c270497e51dfbb56361b54d590dda6aff7f25b2e3bac7a80878b1e6/hr-website-front.png" data-mid="190548530" border="0" src="https://freight.cargo.site/w/926/i/4fe60fef8c270497e51dfbb56361b54d590dda6aff7f25b2e3bac7a80878b1e6/hr-website-front.png" /> <img width="2270" height="1297" width_o="2270" height_o="1297" data-src="https://freight.cargo.site/t/original/i/d15c44f95895c9755be9519bb06382c27a52f6f7ccb932169043184c7d0a13bf/Screen-Shot-2021-10-22-at-2.17.43-PM.png" data-mid="190548522" border="0" src="https://freight.cargo.site/w/1000/i/d15c44f95895c9755be9519bb06382c27a52f6f7ccb932169043184c7d0a13bf/Screen-Shot-2021-10-22-at-2.17.43-PM.png" /> <img width="2305" height="1298" width_o="2305" height_o="1298" data-src="https://freight.cargo.site/t/original/i/c70c0ea9dbd93358ffdac63acd0087875a19c936f50b6f6cd4f4d3313f7a86f2/Screen-Shot-2021-10-22-at-2.42.51-PM.png" data-mid="190548523" border="0" src="https://freight.cargo.site/w/1000/i/c70c0ea9dbd93358ffdac63acd0087875a19c936f50b6f6cd4f4d3313f7a86f2/Screen-Shot-2021-10-22-at-2.42.51-PM.png" /><img width="3116" height="1749" width_o="3116" height_o="1749" data-src="https://freight.cargo.site/t/original/i/bdad56e437224e93c93a5ca741f34a59d0e716e8bb2ecda01a724db8ba4f9593/1.png" data-mid="228747395" border="0" src="https://freight.cargo.site/w/1000/i/bdad56e437224e93c93a5ca741f34a59d0e716e8bb2ecda01a724db8ba4f9593/1.png" /><img width="3116" height="1751" width_o="3116" height_o="1751" data-src="https://freight.cargo.site/t/original/i/57309bde1649cb1279a6b0aa8a633575695a8265f09c25f9432bb07c2f2d5e84/4.png" data-mid="228747396" border="0" src="https://freight.cargo.site/w/1000/i/57309bde1649cb1279a6b0aa8a633575695a8265f09c25f9432bb07c2f2d5e84/4.png" /><img width="3114" height="1748" width_o="3114" height_o="1748" data-src="https://freight.cargo.site/t/original/i/acdbf88caa5de416c19a59f7942a079c18a382fd7a26a79c0d0e5c21e7173c8b/3.png" data-mid="228747397" border="0" src="https://freight.cargo.site/w/1000/i/acdbf88caa5de416c19a59f7942a079c18a382fd7a26a79c0d0e5c21e7173c8b/3.png" /><img width="3116" height="1747" width_o="3116" height_o="1747" data-src="https://freight.cargo.site/t/original/i/f2dffecc7ac66fe9dfda2db1ac59680534daff00c2ba4cac3032fcd1bda14629/-2.png" data-mid="228747398" border="0" src="https://freight.cargo.site/w/1000/i/f2dffecc7ac66fe9dfda2db1ac59680534daff00c2ba4cac3032fcd1bda14629/-2.png" /> CLIENT: HealthRhythmsCHALLENGE: Realign an existing brand to signal a quantumn leap in mental health treatment. In early trials HealthRhythms detected mental health decompensation a week in advance—with close to 90% accuracy—using blind phone data. Next phase was to a B2C to B2B pivot. With research in hand we developed prototypes for a new brand platform, strategy, positioning, newname and Identity (in progress).TEAM: John Malcolmson/Brenda Smith/Martyn Tipping https://johnmalcolmson.com/Collective-Design-Fair Sat, 22 Jun 2013 04:28:36 +0000 John Malcolmson https://johnmalcolmson.com/Collective-Design-Fair <img width="2442" height="1571" width_o="2442" height_o="1571" data-src="https://freight.cargo.site/t/original/i/e9d822f705e6e617668f77ac448d396c11c594bb8cb7c76d735c8dda31a266c2/collective-design-entrance.jpg" data-mid="224049108" border="0" src="https://freight.cargo.site/w/1000/i/e9d822f705e6e617668f77ac448d396c11c594bb8cb7c76d735c8dda31a266c2/collective-design-entrance.jpg" /> <img width="1072" height="1124" width_o="1072" height_o="1124" data-src="https://freight.cargo.site/t/original/i/9cf42d47bd91cc6e898e70cf27f0e8e82d374d67f941be29476a7a51910e9121/IMG_8910- _o.jpg" data-mid="26837280" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9cf42d47bd91cc6e898e70cf27f0e8e82d374d67f941be29476a7a51910e9121/IMG_8910- _o.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/25140dae70c890ea2751f61b39a5e363cfd1878c6b3951b7d4e2d440851410ba/Collective.1_Dana Barnes_2_o.jpg" data-mid="26837273" border="0" src="https://freight.cargo.site/w/1000/i/25140dae70c890ea2751f61b39a5e363cfd1878c6b3951b7d4e2d440851410ba/Collective.1_Dana Barnes_2_o.jpg" /><img width="1378" height="1767" width_o="1378" height_o="1767" data-src="https://freight.cargo.site/t/original/i/ac1b9dbe405108d26e4239613c6e34b98ddba1546a50c036731d963939d0c1bf/IPAD_collective-copy.png" data-mid="220730282" border="0" src="https://freight.cargo.site/w/1000/i/ac1b9dbe405108d26e4239613c6e34b98ddba1546a50c036731d963939d0c1bf/IPAD_collective-copy.png" /> <img width="1440" height="960" width_o="1440" height_o="960" data-src="https://freight.cargo.site/t/original/i/ab3aa00ccaddd3b96309236487b4c627b2b3a8f3510d3865e350102abbdf5b2f/IMG_8757small_o.jpg" data-mid="26837274" border="0" src="https://freight.cargo.site/w/1000/i/ab3aa00ccaddd3b96309236487b4c627b2b3a8f3510d3865e350102abbdf5b2f/IMG_8757small_o.jpg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/baf8c3befea9235ef9e7c1bce97e201957cf71c578fc7cbbd2a46659af4f018c/Collective_0600small_o.jpg" data-mid="26837275" border="0" src="https://freight.cargo.site/w/1000/i/baf8c3befea9235ef9e7c1bce97e201957cf71c578fc7cbbd2a46659af4f018c/Collective_0600small_o.jpg" /> <img width="670" height="894" width_o="670" height_o="894" data-src="https://freight.cargo.site/t/original/i/01fe2e71098defa392e887b1cc8699ae250a60846e4b796d2f8417d07e49c5b1/collective-press-kit-April26-7_o.jpg" data-mid="26837276" border="0" src="https://freight.cargo.site/w/670/i/01fe2e71098defa392e887b1cc8699ae250a60846e4b796d2f8417d07e49c5b1/collective-press-kit-April26-7_o.jpg" /><img width="1327" height="894" width_o="1327" height_o="894" data-src="https://freight.cargo.site/t/original/i/6a41ae8369e3727fa39c4a1950951cfd8e5da971814319265e1b2e48ff740930/cards_o.png" data-mid="26837278" border="0" src="https://freight.cargo.site/w/1000/i/6a41ae8369e3727fa39c4a1950951cfd8e5da971814319265e1b2e48ff740930/cards_o.png" /> CLIENT: Collective Design Fair CHALLENGE: Create a brand for the design fair that inspires and unites the design community. CREATIVE TEAM: John Malcolmson, Steven Learner, Helen Toomer d&amp;ad https://johnmalcolmson.com/Tasting-Table Mon, 07 Mar 2011 16:15:04 +0000 John Malcolmson https://johnmalcolmson.com/Tasting-Table <img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/8fe12ed2ddb6c288f77fc7b252ff920630f4113d50890ff6768ef3acad3b12ab/b2ff4c7ad8d7b6455a9ba91aeeaa56e1_o.jpg" data-mid="26837234" border="0" src="https://freight.cargo.site/w/846/i/8fe12ed2ddb6c288f77fc7b252ff920630f4113d50890ff6768ef3acad3b12ab/b2ff4c7ad8d7b6455a9ba91aeeaa56e1_o.jpg" /><img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/87be28ea0a466df56f4f379dcf5464d6a3867bb7902e2cb48feee3a842112b9e/94e567105b8a3c54b1e941a2b072a482_o.jpg" data-mid="26837231" border="0" src="https://freight.cargo.site/w/846/i/87be28ea0a466df56f4f379dcf5464d6a3867bb7902e2cb48feee3a842112b9e/94e567105b8a3c54b1e941a2b072a482_o.jpg" /><img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/5b106c9fb1c8c14e97fcb600dd854ae71d419cce114aa719f711eb4d44d0de95/59ad7017008334230aaa17b566319446_o.jpg" data-mid="26837230" border="0" src="https://freight.cargo.site/w/846/i/5b106c9fb1c8c14e97fcb600dd854ae71d419cce114aa719f711eb4d44d0de95/59ad7017008334230aaa17b566319446_o.jpg" /><img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/a6e316584991158dc2a9bc21c90ad7fd7d366d1d16cb02b8a71dcc8d753e2b7a/611a4d3229a81505c4357601cd848446_o.jpg" data-mid="26837232" border="0" src="https://freight.cargo.site/w/846/i/a6e316584991158dc2a9bc21c90ad7fd7d366d1d16cb02b8a71dcc8d753e2b7a/611a4d3229a81505c4357601cd848446_o.jpg" /> <img width="846" height="1031" width_o="846" height_o="1031" data-src="https://freight.cargo.site/t/original/i/cfc635c9ff69ecfcb0dfc144efd578835045a3e06cb12589379606021b4f0d7b/996b043e2efea90b8361a18b7c3f7e97_o.jpg" data-mid="26837233" border="0" src="https://freight.cargo.site/w/846/i/cfc635c9ff69ecfcb0dfc144efd578835045a3e06cb12589379606021b4f0d7b/996b043e2efea90b8361a18b7c3f7e97_o.jpg" /> <img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/2ac5e7ea4dcebc9f2c60d686e4519f0e205fb186e07b7021fe871b63c9e91898/be22379e59db00992c988c272db001d5_o.jpg" data-mid="26837236" border="0" src="https://freight.cargo.site/w/846/i/2ac5e7ea4dcebc9f2c60d686e4519f0e205fb186e07b7021fe871b63c9e91898/be22379e59db00992c988c272db001d5_o.jpg" /><img width="846" height="520" width_o="846" height_o="520" data-src="https://freight.cargo.site/t/original/i/f844974e9904cd764f3ef1dc848004f2c630eaca369ccf37c0e1b90c2ecb6aa5/e8667140fb5e9d55c2f03ec8e0a12c2b_o.jpg" data-mid="26837237" border="0" src="https://freight.cargo.site/w/846/i/f844974e9904cd764f3ef1dc848004f2c630eaca369ccf37c0e1b90c2ecb6aa5/e8667140fb5e9d55c2f03ec8e0a12c2b_o.jpg" /><img width="846" height="613" width_o="846" height_o="613" data-src="https://freight.cargo.site/t/original/i/a57d9536a46ab2588ded218236c3a70e8cd2ada22734a2dfecda0ce72f614758/ec401061bcb26bf22176f72be99f4eb2_o.jpg" data-mid="26837238" border="0" src="https://freight.cargo.site/w/846/i/a57d9536a46ab2588ded218236c3a70e8cd2ada22734a2dfecda0ce72f614758/ec401061bcb26bf22176f72be99f4eb2_o.jpg" /> CLIENT: Tasting Table CHALLENGE: Launch a daily email about food culture and grow it into a platform for food enthusiasts. ANSWER: Take at a seat at our ever changing table&nbsp; CREATIVE TEAM: John Malcolmson/Simons Endres d&amp;ad, Lauren Sheldon, Meg paradise, Carren Petrosyan design https://johnmalcolmson.com/Grey-Goose Tue, 10 Mar 2015 23:52:46 +0000 John Malcolmson https://johnmalcolmson.com/Grey-Goose <img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/6bbfcc219c67358f1ffa587eda79e1a2d7a05f897869a8f23579d4bcc62e6ee2/GG new print 2-24_o.jpg" data-mid="26837370" border="0" src="https://freight.cargo.site/w/1000/i/6bbfcc219c67358f1ffa587eda79e1a2d7a05f897869a8f23579d4bcc62e6ee2/GG new print 2-24_o.jpg" /><img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/aaf7d9e18131e7e33f1e6c76f3997462e58d9711d66c59d527b22f2e44ab3502/GG new print 2-2_o.jpg" data-mid="26837367" border="0" src="https://freight.cargo.site/w/1000/i/aaf7d9e18131e7e33f1e6c76f3997462e58d9711d66c59d527b22f2e44ab3502/GG new print 2-2_o.jpg" /><img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/ad58375dc283785e0a3589c8eb842589cd975af0f6a102f742039b78813f6aba/GG new print 2-22_o.jpg" data-mid="26837368" border="0" src="https://freight.cargo.site/w/1000/i/ad58375dc283785e0a3589c8eb842589cd975af0f6a102f742039b78813f6aba/GG new print 2-22_o.jpg" /><img width="2048" height="1325" width_o="2048" height_o="1325" data-src="https://freight.cargo.site/t/original/i/02da651e6d5b0a58eb727e0cf9bd020caa924655ce1894038ff2c37f2decf5bc/GG new print 2-23_o.jpg" data-mid="26837369" border="0" src="https://freight.cargo.site/w/1000/i/02da651e6d5b0a58eb727e0cf9bd020caa924655ce1894038ff2c37f2decf5bc/GG new print 2-23_o.jpg" /> CHALLENGE: Exploratory to evolve the brand beyond its initial taste-test campaign and embody its image as the world's most popular super-premium vodka ANSWER: Reinforce the French heritage and increase the level of sophistication. Communicate new flavored vodka iterations CREATIVE TEAM: Fritz Westenberger ECD, John Malcolmson, Simon Endres d&amp;ad, Andy Hall, Lesley Coleman strategy/copy writing, for Sugartown https://johnmalcolmson.com/Seaview-Sunset-Mesa Tue, 30 Sep 2025 13:36:44 +0000 John Malcolmson https://johnmalcolmson.com/Seaview-Sunset-Mesa &nbsp; &nbsp;&nbsp;CHALLENGE: From Architecture to Ashes, the 2025 wildfires left the Sunset Mesa community in a state of crisis. THE MISSION: Enable homeowners to rebuild high-efficiency, design-forward homes without exceeding insurance payouts. THE IDEA: Design for all total collaboration. Working alongside Clive Wilkinson Architects and Comstock Homes, we developed an identity and a digital ecosystem that translates complex reconstruction into a clear, optimistic roadmap. THE RESULT: A new horizon and a brand built on the idea of resilience. The Sunset Mesa identity pays homage to the unique spirit of the Pacific Coast communities, replacing the weight of rebuilding with a sense of clarity, efficiency, and renewed optimism. Architectural project featured in NYT: <img width="2143" height="1329" width_o="2143" height_o="1329" data-src="https://freight.cargo.site/t/original/i/0f403315de1a3a3e6f8352e6c476437c4694f69f32da5cd3bfd2e4958f85ad89/Screenshot-2026-04-16-at-4.28.19PM.png" data-mid="247295913" border="0" src="https://freight.cargo.site/w/1000/i/0f403315de1a3a3e6f8352e6c476437c4694f69f32da5cd3bfd2e4958f85ad89/Screenshot-2026-04-16-at-4.28.19PM.png" /> CREATIVE IDEA: SUNSET MESA, A NEW HORIZONVALUES: OPTIMISM, COLLECTIVE RESILIENCE, DESIGN FORWARDSUPPORTING CONCEPTS: HUMAN, GROUNDED, PROTECTING<img width="2500" height="1989" width_o="2500" height_o="1989" data-src="https://freight.cargo.site/t/original/i/7e3665fa7bfb0adb5617eb61601a59e5b30a3f39e73d3f144ecf81084237cce6/sketches.png" data-mid="241956305" border="0" src="https://freight.cargo.site/w/1000/i/7e3665fa7bfb0adb5617eb61601a59e5b30a3f39e73d3f144ecf81084237cce6/sketches.png" /> Guidelines: <img width="2212" height="1656" width_o="2212" height_o="1656" data-src="https://freight.cargo.site/t/original/i/7895ed92035505ef074c8be336d27cc4bf4cf4bc1450d559a225054a91afad7f/seaview.png" data-mid="247701561" border="0" src="https://freight.cargo.site/w/1000/i/7895ed92035505ef074c8be336d27cc4bf4cf4bc1450d559a225054a91afad7f/seaview.png" /> Website: <img width="1500" height="3726" width_o="1500" height_o="3726" data-src="https://freight.cargo.site/t/original/i/482fc0eea63ce3853c826ef926e0a20f6271c3675385cf8d8b699cfbd3d30355/sunset-mesa-site-50.png" data-mid="241952834" border="0" src="https://freight.cargo.site/w/1000/i/482fc0eea63ce3853c826ef926e0a20f6271c3675385cf8d8b699cfbd3d30355/sunset-mesa-site-50.png" /> <img width="1489" height="892" width_o="1489" height_o="892" data-src="https://freight.cargo.site/t/original/i/fff259cff82f4e9aa3951629602a5447983754d0d9458da2d48d9d55010efe8c/splash.png" data-mid="241952842" border="0" src="https://freight.cargo.site/w/1000/i/fff259cff82f4e9aa3951629602a5447983754d0d9458da2d48d9d55010efe8c/splash.png" /> Collateral:<img width="3134" height="1735" width_o="3134" height_o="1735" data-src="https://freight.cargo.site/t/original/i/fc91e78c8a72edf91a1b26bbf57b2daf181b3fad83d5ec3b81c28d99d3ae9a47/Combi_Seaview.png" data-mid="239374427" border="0" src="https://freight.cargo.site/w/1000/i/fc91e78c8a72edf91a1b26bbf57b2daf181b3fad83d5ec3b81c28d99d3ae9a47/Combi_Seaview.png" /><img width="1417" height="1775" width_o="1417" height_o="1775" data-src="https://freight.cargo.site/t/original/i/5742c69fc5313d1331a87434b2e84fa91b3e5986cee95c3ffd00d7d154179021/seaview-sweatshirt.png" data-mid="239374426" border="0" src="https://freight.cargo.site/w/1000/i/5742c69fc5313d1331a87434b2e84fa91b3e5986cee95c3ffd00d7d154179021/seaview-sweatshirt.png" /> https://johnmalcolmson.com/Metropolis-Books Wed, 24 Oct 2018 18:13:06 +0000 John Malcolmson https://johnmalcolmson.com/Metropolis-Books <img width="1391" height="1757" width_o="1391" height_o="1757" data-src="https://freight.cargo.site/t/original/i/54efaa137f105bc75ba40182fb03048095b5a98746ce3e87485e22f1e9dc869b/metropolis-books-identity-copy.png" data-mid="137574975" border="0" src="https://freight.cargo.site/w/1000/i/54efaa137f105bc75ba40182fb03048095b5a98746ce3e87485e22f1e9dc869b/metropolis-books-identity-copy.png" />CLIENT: Metropolis BooksCHALLENGE: Develop a mark that telegraphically communicates a sense of place and a connection to the iconic Metropolis Magazine mastheadTEAM: John Malcolmson https://johnmalcolmson.com/ReServe Fri, 06 Feb 2015 20:28:57 +0000 John Malcolmson https://johnmalcolmson.com/ReServe <img width="846" height="959" width_o="846" height_o="959" data-src="https://freight.cargo.site/t/original/i/4c0a7e976db176fb21994d0bf73141dda96a026fdc77e10ec32b3d8bc1449da6/8ee5771320f6ef7301b61a0693c5bdf6_o.jpg" data-mid="26837250" border="0" src="https://freight.cargo.site/w/846/i/4c0a7e976db176fb21994d0bf73141dda96a026fdc77e10ec32b3d8bc1449da6/8ee5771320f6ef7301b61a0693c5bdf6_o.jpg" /><img width="846" height="852" width_o="846" height_o="852" data-src="https://freight.cargo.site/t/original/i/7d40d060ef0938b5adc402f40d930357aad169e6580867f47ef3c62ced863275/ad92ba8d2401643e4486d75100a0b421_o.jpg" data-mid="26837251" border="0" src="https://freight.cargo.site/w/846/i/7d40d060ef0938b5adc402f40d930357aad169e6580867f47ef3c62ced863275/ad92ba8d2401643e4486d75100a0b421_o.jpg" /><img width="846" height="516" width_o="846" height_o="516" data-src="https://freight.cargo.site/t/original/i/7b9f1b395e10af6916c4c808558c7ebecddb519c64947ac5c19657e0b621d399/ec50ffd2bd252d80203a63d3dc4b4fd3_o.jpg" data-mid="26837252" border="0" src="https://freight.cargo.site/w/846/i/7b9f1b395e10af6916c4c808558c7ebecddb519c64947ac5c19657e0b621d399/ec50ffd2bd252d80203a63d3dc4b4fd3_o.jpg" /><img width="846" height="350" width_o="846" height_o="350" data-src="https://freight.cargo.site/t/original/i/54dc1fe06de20499191aa99e73d9a1a1f63b2d926251d864e6ec585eac5cb548/f490bd2276102238ed370f9f2d9c945a_o.jpg" data-mid="26837253" border="0" src="https://freight.cargo.site/w/846/i/54dc1fe06de20499191aa99e73d9a1a1f63b2d926251d864e6ec585eac5cb548/f490bd2276102238ed370f9f2d9c945a_o.jpg" /><img width="846" height="350" width_o="846" height_o="350" data-src="https://freight.cargo.site/t/original/i/50476b109996660f29a4091af51147158118a1d7ab6e14c52f74d55e1cd2194b/2ee6648968a4b726cee721c9ae2c3092_o.jpg" data-mid="26837249" border="0" src="https://freight.cargo.site/w/846/i/50476b109996660f29a4091af51147158118a1d7ab6e14c52f74d55e1cd2194b/2ee6648968a4b726cee721c9ae2c3092_o.jpg" /> CLIENT: ReServe CHALLENGE: From dusty to happening. Make this non-profit relevant to today's employers by re-positioning retirees as seasoned, continuing professionals. ANSWER: A vibrant rebrand and rethink of the user experience that enabled Reserve to become an energetic leader in the category CREATIVE TEAM: John Malcolmson d&amp;ad, Chris Meisner design, Copy/Strategy Emily Heyward. For RedAntler