︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION
BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE.
CLIENT: Show Gallery, Wellington New Zealand.
CHALLENGE: Create an identity that expressed the experimental "outside the institution" nature of the space.
ANSWER: A deconstructing Identity that slowly became less and less legible with each new show. Catalogue Design, DVD, invitations and website