︎ SHARP STARTUPS ︎ IDEAS WITH IMPACT ︎ STORIES THAT MOTIVATE ACTION
BRAND STRATEGY. BRAND STORYTELLING. BRAND ID. FROM SCRAPPY STARTUPS TO ESTABLISHED BRANDS LOOKING TO REIMAGINE.
CLIENT: McCann
CHALLENGE: Develop a graphic language for Black and Deckers VPX Bladerunner-esque new line of powertools
CREATIVE TEAM: John Malcolmson, McCann in-house